iAmBeU LLC led the creative direction for the Grailed × Lil Yachty closet sale campaign, shaping the visual narrative and strategic storytelling for the official video drop. We crafted a dynamic look and feel that honored Yachty’s unique style and personality while amplifying the cultural impact of the closet sale featuring over $200,000+ worth of rare and iconic pieces pulled from his personal collection. From pacing and shot selection to on-screen branding and creative sequencing, our team translated the energy of the event into a polished, engaging visual experience that resonated with both fashion and music audiences alike.